Day 4









 Today at the festival we started off seeing bill nye the science guy at a panel. He spoke on this panel that discussed laughing at doom. In this 30 minute chat, he discussed how humor can be a powerful way for communicating difficult topics, specifically illness, environmental despair, and other worrying issues. The session undermined the importance of scientific information and critical thinking. By showcasing how comedy can soften heavy content while also keeping audiences engaged and informed in the meantime. His overall outcome shows how he can unarm resistance with humor. 

Serena Williams joined Linda Yaccarino, the X CEO of twitter. This was a impactful chat at Stagwell’s sport beach on the main stage. The conversation centered on athlete entrepreneurship reflecting Serena’s evolving role beyond tennis. She is now a busy business leader as well. This chat also highlighted her recent activity with Venus which is launching a new podcast on X. She spoke on the topic of how to build an authentic brand that will succeed in the future. Another panel also came on to discuss the future of each panelist future after their fame. This also showed how they can have goals that are different from their success story in the first place. TikTok was also very engaging and informative with the new trends and information that consumers rely on and love the most. Lastly we attended the dept garden which showed a panel of influencers. They shared with the audience how brands can be more inclusive and understand what will do better by trusting the people they ask to produce the product and advertising. 

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