Day 3







 Today on day 3 we started off by seeing a world winner of ice skating and also an nba champion talk about the future of brands. This was at the freewheel beach who also brought out Jung choo, the producer of wicked. Our second talk was at the brand innovators rooftop of the Plage. Kai cenat spoke on how he has teamed up with State Farm to bring streamers university to life. This also allowed Kai to bring in other brand deals and ads along with State Farm at the same time. After talk pookie and Bethany frankel came up to speak. They explored how creators and brands can co-design campaigns and not just treat creators as paid speakers. Pookie shared insights on monetizing personal brands with authenticity, while Bethany discussed extending influencer reach beyond sponsorships into sustainable enterprise. Jimmy Fallon came on stage later in the day to talk about his new NBC reality series called On Brand. The show features contestants pitching real campaigns for major brands. Some brands included Sonic, pillsbury, and captain morgan. With the finale showing who is “the best in the business.” Jimmy described it as an uncharted showcase of marketing creativity that the world needs more of. The crossover with all of these talks can show us how creators shoot to create content that co-creates with other personalities that can bring in diversity and inclusivity. Jimmy also highlights the importance of campaigning and the new ideas normal people can bring to this side of advertisement. 

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